What is White Plume Communications?
It's me, Judy Nollet. I'm a technical writer, instructional designer, and eLearning developer based in the Minneapolis/St. Paul area of Minnesota.
I write for all types of communications and all kinds of media, including eLearning courses and assessments, videos, manuals, job aids, and standard operating procedures (SOPs), as well as other performance support materials and business communications.
What are my main strengths?
- I write short and to the point.
- I understand ease-of-use issues.
- I can find patterns, envision graphics, and craft interactions.
- I learn new information quickly.
- I work well with subject matter experts, graphic artists, and even managers.
What topics do I write about?
I've covered topics ranging from A to Y, including: airline gate management, BBQ meats, benefits enrollment, client relationships, digital music, electrical systems, finances, food packaging, heart failure, insurance, medical devices, opththalmic technology, pipeline maintenance, process validation, quality systems, root cause analysis, science, social studies, software, training, VOIP, weed control, and Y2K tips. Alas, no Z's yet (although I do make a great zucchini bread).
Why "White Plume?
People often ask why I chose "White Plume Communications" as my business name. For one, a plume suggests an old quill pen—a reminder that the art of writing did not begin with word processing.
My real reason, though, comes from Cyrano de Bergerac. At the end of that play, Cyrano proclaims that he will never surrender to enemies such as falsehood and prejudice. He has one pure thing to carry to the next world, one item unstained that he can call his own: his white plume, or panache (which also means spirit or verve). Cyrano wears a white plume in his hat throughout the play. In his final speech, it's obviously a metaphor for his integrity.
Cyrano and his white plume provide a high ideal, but one worth reaching for. Honesty, fairness, loyalty, integrity: that's what White Plume really means.
So what's with the hat?
Did you notice the feathered hat I wear in my photograph? That's the point: getting noticed. I wear my white plume when I attend professional development events and meetings. It's a conversation starter. It's a visual reminder of my business name. In other words, it's a shameless marketing ploy. Oh, and it also covers bad-hair days...